Significance of "Ek Ped Maa Ke Naam" Campaign: Plant a Tree, Honor Your Mother

Assam’s “Ek Ped Maa Ke Naam” (A Tree for Mother) campaign, launched as part of the Amrit Brikshya Andolan (ABA) 2.0, is a unique initiative aimed at raising awareness about the importance of large-scale plantation efforts. The campaign cleverly ties the act of planting a tree to honoring mothers, creating a personal connection that resonates deeply with people.

Leveraging Technology for Increased Participation:

One of the key strengths of the “Ek Ped Maa Ke Naam” campaign is its use of technology. By introducing app-based registration and renewals, the campaign makes it easier for a wider range of beneficiaries to participate. This digital approach removes barriers for those who might not have been able to participate in traditional plantation drives.

Transparency and Accountability:

Another innovative aspect of the campaign is its emphasis on transparency and accountability. Participants can upload photos of their planted saplings through the website or mobile app, allowing for better tracking and verification of the plantation efforts. This digital record not only builds trust but also encourages a sense of community and shared responsibility.

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A Model for Large-Scale Environmental Initiatives:

The “Ek Ped Maa Ke Naam” campaign serves as a valuable model for large-scale environmental initiatives. By combining a relatable theme with technological advancements, the campaign effectively raises awareness, increases participation, and ensures accountability. This approach can inspire similar successful programs throughout India.

The essence of this campaign can be shortly enumerated as follow:

 Technological Innovations

App-based registration and renewals
Digital tracking of planted saplings

 Impact and Benefits

Increased participation
Enhanced transparency and accountability
Environmental benefits

 Community Engagement

Role of participants
Sense of shared responsibility

Assam’s “Ek Ped Maa Ke Naam” campaign is a testament to the power of innovative thinking and community engagement. By leveraging technology and incorporating a personal connection, the campaign has not only planted trees but has also fostered a sense of environmental stewardship. As India continues to address the challenges of climate change, the lessons learned from this campaign can help guide future efforts towards a greener and more sustainable future.

About Lucent IAS:

Lucent Institute of Advanced Studies (Lucent IAS) is a leading Civil Service coaching centre based in Guwahati Assam. Since 2020, the institute has been contributing to career growth of hundreds of civil service aspirants across Assam. The number of successfully selections from this institution are as follow:

APSC 2018-20: 18 selections (all free Mock Interview enrolled)

APSC 2020-22: 51 selections (Classroom Students + Free Mock Interview enrolled)

APSC 2022-23: 166 selections (all enrolled in various paid courses including Classroom and Interview Guidance Programme)